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Hi There,

Let's get a bit more personal. Some trivia about me: 
 

  • I love making music ❤️ Whether it is singing, playing guitar, or bass, music is a great way to connect and release energy!
     

  • In another lifetime, I would have probably studied Psychology 🧠  I am endlessly fascinated by the messiness of being human. 
     

  • A little while ago, I embarked on a 5-month journey through Southeast Asia. If you ask me about it, I won't be able to stop talking 😅

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Laura Hopfenmüller

Back to why you are here. Check out my approach to becoming a well-rounded designer below ↓

Laura The
L-shaped Designer

I'm all about building a strong foundation and then expanding my skills as a designer. While having a broad knowledge base is great for creativity, I also see the value in mastering a specific area as I progress in my career.

 

That's why I've embraced the idea of being an "L-shaped designer," with the base of the 'L' representing my foundation: strategy.

 

However, I'll be the first to admit that mastery doesn't happen overnight. In the spirit of honest self-reflection, I've marked my strengths with a heart ❤️ and areas I am looking to improve with a magnifying glass 🔍

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Click the picture to open it bigger in a new tab →

Laura the L-shaped designer.png

Some Examples

Think We Might Be A Good Fit?

I am open to part-time or full-time opportunities in 
● Brand Strategy ● CX Strategy ● Market/User Research
● Product Mgmt ● Product Marketing, and more...  
 
I would love to hear from you about your ideas or projects!

Don't like filling out forms? Mail me then:
Laura.Hopfenmueller22@gmail.com

Thanks for submitting!

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